Laminate

It is a multi-layer synthetic flooring product fused together using a lamination process.
This type of flooring simulates wood (or sometimes stone) with a photographic applique layer under a clear protective layer.
It may also have the advantages of costing less and requiring less skill to install than alternative flooring materials.
This type of flooring is quite versatile and durable.
Growing significantly in popularity, probably because it may be easier to install and maintain than more traditional surfaces like hardwood flooring.

Installation is a large benefit of choosing this type flooring. A generally handy person is well equipped to install it because the locking and floating aspects of the floor are mostly self-explanatory.

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Cleaning these floors is easy and comparable to cleaning other hard surfaces such as hardwood floors. It is generally not recommended to mop these floors as this has been shown to cause damage by soaking into the composite portion which could warp over time.
Due to laminate being a printed strip of vinyl over a composite board many textures and styles of flooring can be replicated.
Thanks to the ease of installation, having professional flooring contractors install this type of floor is less expensive than other types of flooring such as tile or hardwood.

It is important to keep laminate clean, as dust, dirt, and sand particles may scratch the surface over time in high-traffic areas.
It is also important to keep it relatively dry, since sitting water/moisture can cause the planks to swell, warp, etc., though some brands feature water-resistant coatings.
Laminate comes in various lengths, widths, and depths, as well as various wear layer sizes.

Information adapted from Wikipedia